Speaking after being unveiled as an ambassador of MultiChoice Nigeria, Super Eagles striker, Odion Ighalo, has disclosed that while growing up, he watched football matches at viewing centres because his parents could not afford to buy DStv.
The Watford FC star who signed an endorsement deal recently at the MultiChoice head office in Victoria Island, Lagos, described his new deal as a 'dream come true'.
“I am happy to be part of the MultiChoice family. Growing up, we couldn’t afford to have DStv in our house, so I used to pay to watch football at viewing centres.
“It is a dream come true and I am looking forward to this new relationship with MultiChoice,” he said.
Ighalo will feature in a soon to be launched DStv campaign which includes TV, Out-of-home, digital, radio and press adverts and make special guest appearances at major DStv events amongst other activities.
John Ugbe, the managing director, MultiChoice Nigeria, who spoke on the endorsement, said the company is pleased to welcome the player to the family, adding Ighalo’s zest and brilliant accomplishments as a footballer, locally and internationally, made him a perfect fit for the brand.
“From his humble beginnings of playing football on the streets of Ajegunle to scoring big on the international scene, the Odion Ighalo success story is one that deeply resonates with the brand.
“We believe his energetic display and results on the pitch will inspire Nigerians as they work on achieving their dreams,” he said.